Marketing & Design:

Product Launches

A successful product launch is critical when introducing a new item to the market. Without it, a product may be headed for failure before it hits the consumer shelves. So how can you successfully initiate your product into the market? By calling on the professionals at Train of Thought Marketing.

Point-of-Sale materials must bring the client’s selling proposition right down to the retail floor. We know that POS is not a sideline but an integral part of the entire brand campaign. Our graphic designers constantly challenge themselves to develop the most effective design techniques and keep up with the latest trends in merchandising and marketing.

Whether you need 500 brochures, or 1 million plus for your distribution channels, we can deliver! Just ask Ericsson and AT&T - two telecommunication giants. We are tasked with keeping Ericsson’s mobile phone divisions POS items up-to-date and accurate. This includes the roll-out and launch of AT&T’s Ericsson-based products. We are responsible for ensuring that Ericsson and AT&T never miss a mobile phone launch due to flawed POS materials.

With our experience in product launches, you can rest easy knowing that we will ask the right questions, position the product correctly, create the proper marketing atmosphere and deliver the key materials on-time and on-budget. Our biggest clients know they can trust us to get the job done right the first time. Because with a product launch, you never get a second chance.