What's the Problem?

The Business Challenge
Unfortunately, most companies are still awash with reams of wasted laser print and fax paper. Why? Even when entire books can be shrunk to the size of an email attachment and distributed around the world instantly, someone somewhere needs to approve the content. If changes are required, documents are printed, marked up, sent back by courier or email, and recast into another version until “perfection” is struck or someone gives up and declares the process over. This approval/annotation cycle of document management is one of the most resource-intensive business activities any business can face. It uses the most expensive personnel (the talented brains who conceive a document) and reduces them to searching emails for the latest version or shuffling through mounds of printed paper to mark up the text. Ultimately, all that paper and the time associated with the search is wasted. Why? Because no digital processes were available to help deal with the problem or because resolutions were so expensive, no one was interested.

Works for Other Departments, Why not Marketing?

Marketing is a major area of investment for a business and an integral component of revenue growth. Today, organizations are rapidly adopting enterprise solutions for managing other areas of corporate expense, such as e-procurement for indirect purchases and supply chain management for direct goods. Yet despite the increasing expectations placed on marketing, no enterprise solutions are dedicated to managing marketing resources… until now.

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